Strategist behind the legendary marketing of the group Misteur Valaire, Guillaume Déziel works today at the crossroads between the cultural industries and the world of technology, where he exploits the disruptive potential of the blockchain. He began his career working in the world of media and telecommunications, including Radio-Canada, TVA and Bell Mobility, where he held the position of Director of Business Development, acquisition and distribution of French-language content. He teaches Web and Music Publishing at Musitechnic.